Manzana Trends

  Marketing 6.0 BOOK ∙ 2023 Philip Kotler & Hermawan Kartajaya & Iwan Setiawan Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. 

Community management en una semana Pedro Rojas Community management Para Dummies Pedro Rojas El gran libro del community manager Técnicas y herramientas para sacarle partido a las redes sociales y triunfar en social media Manuel Moreno Molina Marketing 3.0 Philip Kotler , Hermawan Kartajaya & Iwan Setiawan Cómo preparar un plan de social media marketing En un mundo que ya es 2.0 Pedro Rojas y María Redondo #Socialholic Todo lo que necesitas saber sobre marketing en medios sociales Fernando Polo Hernanz y Juan Luis Polo Hernanz